At a personal level I read JonathonFields blog. Today Jonathon has written a post that gets to the heart of the customer orientation. The key point that he makes and which is at the heart of the customer orientation is this:
“…..you’ll solve most of your business problems by spending more energy figuring out how to best understand your customers’ lives, psyches and challenges, then working to solve your customers problems and deliver delight to their doorsteps.”
You can read his full post here.