An interesting piece in NewMediaAge

Yesterday I wrote about the importance of language: How to grow a culture that treats customers respectfully

Today the latest copy of NewMediaAge landed in my letter box and I read an interesting article by Neil Perkin that points to the need to rethink the language of marketing.  You can access the article by going to the New MediaAge website, clicking on the ‘Opinion’ tab and then looking for Neil Perkin and clicking on ‘Language of marketing needs to be more human’.  I’d like to make the process easier for you and I can’t – I am unable to create a link to the article.

There is a paragraph that particular rings true for me:

“If the internet has taught us one thing, it’s the value and trust that people place in interactions between real people.  If we’ve learned anything from corporate history, it’s the relentless desire of companies to automate and de-personalise interactions with their customers and the people they would like to be customers.  The irony, as Seth Godin noted, is that an organisation with guts can go in the opposite direction and win”

Author: Maz Iqbal

Management consultant. Working at the intersection of the Customer, the Enterprise, and Technology. Deep interest in human existence. Disposed favourably to the Existentialist stand. Penchant for originals and original thinking, as well as stimulating thinking and rocking the boat. Otherwise, thoroughly ordinary.