Blind to the obvious

As a participant and observer of CRM, Customer Marketing and Customer Experience efforts I have often been struck by how the focus on data, systems, processes, metrics, revenues, costs, profits etc blinds people to the obvious.

To give you an idea of what I mean view and take part in the following video:

Author: Maz Iqbal

Experienced management consultant working at the intersection of strategy, customer, and technology. Combine a tendency to think strategically with a penchant for getting my hands dirty at the coalface of implementation.