Blind to the obvious

As a participant and observer of CRM, Customer Marketing and Customer Experience efforts I have often been struck by how the focus on data, systems, processes, metrics, revenues, costs, profits etc blinds people to the obvious.

To give you an idea of what I mean view and take part in the following video:

Author: Maz Iqbal

Experienced management consultant. Passionate about enabling customer-centricity by calling forth the best from those that work in the organisation and the intelligent application of digital technologies. Subject matter expert with regards to customer strategy, customer insight, customer experience (CX), customer relationship management (CRM), and relationship marketing. Working at the intersection of the Customer, the Enterprise (marketing, sales, service), and Technology.