Blind to the obvious

As a participant and observer of CRM, Customer Marketing and Customer Experience efforts I have often been struck by how the focus on data, systems, processes, metrics, revenues, costs, profits etc blinds people to the obvious.

To give you an idea of what I mean view and take part in the following video:

Author: Maz Iqbal

Management consultant. Working at the intersection of the Customer, the Enterprise, and Technology. Deep interest in human existence. Disposed favourably to the Existentialist stand. Penchant for originals and original thinking, as well as stimulating thinking and rocking the boat. Otherwise, thoroughly ordinary.