Does power lead us to dehumanise our customers?

I read an article on how power leads us to dehumanise others and wondered is it as simple as that:

  • Is that why large organisations can come across as being scornful of their customers?
  • Does that explain the phenomenon of organisations becoming more and more disconnected and less and less respectful of their customers as they succeed and become established in the market place?
  • Does that explain why monopoly suppliers act as they do?

You can read the article here.

Incidentally, an infamous experiment was carried out by Zimbardo and his colleagues at Standford University – The Standford Prison Experiment – which suggested pretty much the same thing. You can find that here.

Author: Maz Iqbal

Experienced management consultant working at the intersection of strategy, customer, and technology. Combine a tendency to think strategically with a penchant for getting my hands dirty at the coalface of implementation.