What is this blog about?
This is business blog with a particular focus all things Customer: customer based strategy, customer experience, brand, customer service, customer insight, marketing, customer loyalty, and leadership/transformation.
The purpose of this blog is tripartite: add to the ‘wisdom of the crowd’ by offering my independent, sometimes contrarian, perspective to the conversation; to put something into the game of life – to make a contribution to my fellow human beings; and to help me think out loud and clarify where I stand on particular domains of business and life.
What can you expect from this blog?
I am present to and bring into the picture the human (existential-emotional-social-cultural) aspects that are often omitted in our taken for granted organisational narrative that focusses on data, analysis, processes, metrics and technology. I find it amazing that so many people talking about and working in the Customer field are missing the point that customers are human beings. And human beings are emotional beings living in social groups (tribes and communities) and shaped by the culture that they swim in.
I am committed to getting the right balance between the theory, the evangelism and the reality on the ground in terms of case studies. I can see the value of the customer orientation and I can also see the limits. And I do not believe that every business needs to deliver a wow customer experience.
I strive to take a skeptical – questioning – look at the subject matter. Why? In the words of James Surowiecki (The Wisdom of Crowds): “The problem is that once everyone starts piggybacking on the wisdom of the group, then no-one is doing anything to add to the wisdom of the group.”
I write from the context of education, to stimulate and provoke original thinking. We are living in disruptive times. In disruptive times original thinking and the action that flows from it are the difference that makes a difference. Take a good look at Apple/Steve Jobs and you are likely to find that Apple/Steve Jobs went against the accepted answers, formulas, solution. If you are looking for ready-made, easy to digest, answers then this blog is not for you.
I am not ‘selling’ anything, not even my point of view. If you find my point of view useful – it stimulates original thinking – then use it. If my point of view does not create value for you then leave it where it is – on this website.
Warning: I do not claim access to ‘truth’
I hope that my point of view inspires you to think afresh and that you will not take what I write as truth. Or as Zen masters might say: “believe nothing, test everything out for yourself.”