About Me

Who am I as a human being?

Maz Iqbal, that is what I call myself.  I spent the first five years of my life on the Indian subcontinent and the rest of it in the UK.   As a result of living in two different cultures that had very different perspectives on many facets of life I acquired a questioning, inquisitive mind.  I also got the value of tolerance and diversity long before it became fashionable.  To this day I take the best of what I find, wherever I find it!

I have worked in customer facing roles for most of my professional life.  I have made promises to customers and have been accountable for delivering on promises made by myself or others in the organisation. My conduct towards my customers? ‘My word is my bond’.

What can I tell you about myself as a person and as a professional?  People-relationships-experiences matter more than stuff, whatever the stuff.  I strive to treat people as they wish to be treated, mindful of human dignity.  I strive to live by and honour my word.   I do make mistakes and when I get that I have made a mistake I clean up the mess and that usually means relationships as we all live in relationship.

Here are the top 10 quotes that speak to me:

  1. “To observe without evaluating is the highest form of intelligence.”
  2. “Start with the truth, not what you wish it to be.”
  3. “We can’t solve problems by using the same kind of thinking we used when we created them”
  4. “In all affairs it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted”
  5. “The truth that makes men free is for the most part the truth which men prefer not to hear”
  6. “The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problems”
  7. “Do not do unto others that which is hateful to you”
  8. “Be the change you wish to see in the world”
  9. “Your life works to the degree you keep your agreements”
  10. “Commitment is what turns a promise into a reality.”

If you want to learn more about me, at the level of my being as a human being, then please check out this blog: Play Big: Possibility, Transformation & Leadership

How do I see myself?

I see myself as a learner, educator, and coach committed to helping individuals, teams and organisations to generate high performance.   I love to learn and to share what I know from the context of being of service and contributing to a ‘world that works, none excluded’.

At my death bed I want to be able to say “I played full out at being a decent human being; being useful, of service and contributing to a ‘world that works’. And in the process I lived fully and laughed a lot.”

What do I do for a living?

Whilst I have done my fair share of business restructuring, cost-cutting and operational improvement my passion lies in facilitating profitable growth whilst simultaneously cultivating customer loyalty. And enabling workplaces that foster dignity, meaning, community, workability and high performance. 

In strategy work I focus on generating a sound understanding of what matters to customers, coming up with and communicating a value proposition that speaks to customers, and designing/delivering the right customer experience.

In the work of execution I get to grips with the functioning of the organisation and use this to design/facilitate changes in policies, practices, processes, and technology.

Over the last 25+ years I have been involved in all kinds of  organisational change initiatives seeking to improve business performance.  As such I have worked with and/or in many organisational functions including marketing, sales, customer service, logistics, finance, HR and IT.  I have also had the good fortune in working in and across many industries including automotive, fmcg, hi-tech, insurance, marketing services, management consultancy, telecommunications, travel & transport and utilities.

I discovered that I had both the passion and the knack for this type of work during my corporate recovery days when I found myself managing a motor dealership (Dixon Motor Group), a small chain of hotels (Fine English Hotels) and a major entertainment venue (the London Arena).

If you want to contact me

If it occurs to you that you would like to contact me then I invite you to do so using one of the following:

Email: maz@maziqbal.com

Twitter: @thecustomerblog

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