Musings on Leadership, Performance, and Customer Experience
Is performance a function of an ongoing attunement to the ‘truth’ of the situation?
It occurs to me that, all else being equal, the probability of the airliners successful arrival/landing at San Francisco is a function of the the pilots attunement with reality: that which is and is not. Let’s make this concrete by considering some examples:
- If as the pilot, I have access to the gap between the actual flight and the flight path which is necessary to get the airliner to San Francisco, and I do make the necessary course corrections, on an ongoing basis, then I increase the probability of safe-timely arrival.
- If as the pilot, I become aware that there is a serious problem with one of the engines and I can accurately determine which engine it is, and I do shut down the troublesome engine as/when it becomes necessary to shut that engine down then I increase the probability of safe-timely arrival.
- If as the pilot, I become aware that there is a security lockdown at San Francisco airport and that the airliner is running out of fuel, and I head for the nearest alternative airport (say LA) then I increase the probability of safe-timely arrival.
You get the idea: the probability of success in this venture is a function of the pilot/captain’s ability to ensure that ‘the actions that are critical to the safe arrival of the airliner’ at San Francisco are in attune with, on an ongoing basis, with what is so (and is not so) as this impacts the airliner. Furthermore, this attunement can be broken down into:
- an accurate-timely grasp of what is so – the ‘truth’ of the situation; and
- taking appropriate-timely action, on an ongoing basis, to ensure attunement with this reality.
I ask you to notice the following as regards the very structure of this game of commercial flying:
- that which we are talking about applies irrespective of who/what is piloting the airliner. And what shape the airliner takes;
- every crew member who values his life finds him/herself called to pass on information that helps the pilot to be attuned to the truth of the situation and take the appropriate action;
- every sane pilot (one who values his life) is motivated to be open to and seek knowledge of the ‘truth of the situation’ and take the action that the situation calls for given the commitment to arrive safely at the desired destination;
- lack of sufficient attunement to the the truth of the situation would affect the lives of all including the pilot/captain – even if the pilot/captain could ‘parachute’ out (and leave all the others to their fate) his live would be affected sufficiently negatively that parachuting out does not show up as an attractive option for any same pilot; and
- there is no space to ‘hide behind’ an ideology that does violence to the ‘truth’ of the situation - the structure of this game is such that any significant lack of attunement with the ‘truth’ of the situation will lead to visible disaster and those held responsible will pay a public price.
Are large-established organisations in attunement with the ‘truth’ of the situation?
What accounts for the rampant malfunction, even outright failure, when it comes to large-established organisations? I say that it is a lack of ongoing attunement with the ‘truth’ of the situation. Put differently, it occurs to me that the first and most serious casualty of organisational life is the ‘truth’ of the situation; the ‘truth’ of the situation is moulded so as to speak-pander to the interests of the powerful and to conform to the reigning ideology.
Perhaps, there is no greater challenge for those who aspire to be leaders and who fill leadership positions then calling forth and truly listening to the ‘truth’ of the situation: seeing ‘reality’ in the nude – naked of personal interest and the dominant ideology.
How to illustrate, make concrete, that which I have been talking about here? How to give it flesh and bones? Let’s revisit the latest news on the NHS. Here is what jumped out at me from a piece (NHS-on-brink-of-crisis-because-it-became-too-powerful-to-criticise.html) in the Telegraph newspaper:
THE NHS should not be treated as a “national religion” while millions of patients receive a “wholly unsatisfactory” service from GPs and hospitals, the official regulator has warned.
David Prior, the chairman of the Care Quality Commission, said the health service had been allowed to reach the brink of crisis because it was “too powerful” to be criticised.
He said parts of the NHS were “out of control” because honest debate about the weaknesses of the health service was not tolerated.
… he said. “When things were going wrong people didn’t say anything. If you criticised the NHS – the attitude was how dare you?”…..
Mr Prior suggested that the “target culture” imposed by Labour a decade ago fundamentally damaged the culture of the NHS, creating a “chillingly defensive” operation in which the truth was often sacrificed. “The whole culture of the NHS became so focused on targets that it obscured what real quality was about,” he said. “The voice of the patient wasn’t in those targets.”
He said many hospitals needed radical reform.
Is it just many hospitals that need radical reform? It occurs to me that many organisations need radical reform. It occurs to me that our whole way of life requires radical reform. It occurs to me that our fundamental way of being-showing up in the world requires reform.
Where to start? It occurs to me that, at an ‘organisational’ level, a great place to start is to create a context which call forth an enquiry into, and a grappling with, the ‘truth’ of the situation from all of the actors who find themselves in or impacted by the situation.
When it comes to Customer Service, Customer Focus, Customer Experience, CRM, Customer Obsession, a great place to start with is the question, “Do we REALLY want to play this game, play it full out? Are we willing to do what it takes to EXCEL at this game?”
I say excellence in the game of cultivating meaningful customer relationships and excelling at the Customer Experience is an ongoing attunement to the ‘truth’ of the situations as experienced-lived by the Customer. This kind of attunement takes more than customer surveys or mystery shopping. I say these mechanisms are merely ‘defence mechanism’ – ways of avoiding what it truly takes to be attuned to the ‘truth’ of the situation as lived by the Customer.
Posted on December 22, 2013, in Case Studies, Culture, Customer Experience, Leadership / Change / Transformation, Management and tagged attunement, customer experience, customer surveys, leadership, NHS, performance, Target culture, the 'truth' of the situation, Voice of the Customer, voice of the patient. Bookmark the permalink. 1 Comment.